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About Nouriture

Your well- being and success is at the core of Nouriture. We are a technology driven, future-ready and contemporary brand that meets the needs of the livestock farmers by providing better, nutritionally-rich, value for money products which increase profitability. Indeed the primary objective of Nouriture is to create value with a future focus that leads to a mutually-beneficial environment. Every one of our endeavours, solutions and techniques are you-centric and innovative, reflecting and staying true to our ‘nayi soch’.

600+ Dealers
20 States Covered
7 Manufacturing Facilities
45,000+ Retailers

MD CORNER

Ready To Serve The Rural Community, Ready To Serve The Nation!

With 20 years of experience in this industry, I’ve realised that like any other industry, poultry and aqua feed industry have their own challenges. We, at Nouriture, feel responsible and committed towards dealing effectively with these challenges and eliminating the hurdles in the path of growth. We constantly endeavour to provide superior quality feed that improves health of the animal, increases production, and in turn increases profits for stakeholders. Embracing new thinking, we are determined to serve the nation and together reach new heights of prosperity.

Amit Kumar Saraogi

Co-Founder & Managing Director

Our Journey

2021

ANMOL SINKING FISH FEED

Introduced Nouriture Technical Service
Launched AI enabled e-commerce website
Whatsapp Business Chatbot Revamped the packaging with QR Code enabled product package
Launched Cattle Feed Campaign with Brand Ambassador Pankaj Tripathi.

2020

ANMOL SINKING FISH FEED

Digitization process completed to facilitate convenience of stakeholders.

2019

ANMOL SINKING FISH FEED

Nouriture was born with a sharp focus on high end production units and superior quality products.

2014 & 2017

ANMOL SINKING FISH FEED

Keeping in mind the modern day demands, high quality products like NutriChoice & Floating fish feed production unit at West Bengal was established.

2011

ANMOL SINKING FISH FEED

AFPL started its new poultry factory in Lucknow.

2008

ANMOL SINKING FISH FEED

Herbal Industries was changed to Anmol Feeds Pvt Ltd. Since then AFPL extended its footprints across India.

2004

ANMOL SINKING FISH FEED

The brand expanded and set up its corporate office in Kolkata.

2000

ANMOL SINKING FISH FEED

Anmol Feeds Pvt Ltd started its journey with its first plant in Muzaffarpur, Bihar under the group name of Herbal Industries.

Our Mission & Vision

Creating an environment where feel good factor is at its best. Sustainable growth amongst all stakeholders within this environment — that‘s what ANMOL Group is striving for.
ANMOL Group shall be a dependable agribusiness house focused on profitable, progressive, eco-friendly and sustainable production of animal feeds which will satisfy the requirement of farmers based at every nook and corner of India as well as neighboring countries.
ANMOL Group shall be respected and responsible group for building prosperous India.
ANMOL Group prefers to adopt new technologies which will lead to higher profits to our end-users.